Digital Marketing Foundations
(Short Course)
Course description
Course overview
Understanding the digital landscape is critical to building any successful brand or business today. This Digital Marketing Foundations short course will help you understand the core principles, channels, and concepts that underpin effective digital marketing.
Led by an industry expert, this course introduces everything you need to know to get started in digital marketing. Understanding the foundations allows you to find and connect with your audience in a meaningful, measurable way.
The course covers several key topics including digital marketing fundamentals, the digital channel landscape, audience research, and key metrics. Students build their knowledge through practical sessions and real-world examples, working at a pace that suits their schedule.
As a guide, the total commitment is approximately 8 hours, spread across 2 days. This includes core materials, discussions, and practical tasks.
Who this course is for
This course would suit business owners, marketers, entrepreneurs, and professionals looking to build a solid foundation in digital marketing, as well as those new to the field.
Key Information
Topics covered
- Digital marketing fundamentals
- The digital channel landscape
- Understanding your audience
- Introduction to digital marketing metrics
Learning Outcomes
By the end of the course, students should:
- Understand core digital marketing principles and terminology
- Be able to identify the main digital channels and what each is best used for
- Know how to research and define their target audience
- Be familiar with the key metrics used to measure digital marketing performance
