Digital Marketing Foundations, Strategy & Planning
(Short Course)
Course description
Course overview
Understanding the digital landscape is critical to building any successful brand or business today. This Digital Marketing Foundations short course will help you understand core digital marketing principles and how to build an effective strategy.
Led by an industry expert, this course introduces everything you need to know to develop and plan a digital marketing strategy from the ground up. Understanding digital marketing foundations allows you to find and connect with your audience in a meaningful, measurable way.
The course covers several key topics including digital marketing fundamentals, audience research, marketing objectives, channel selection, campaign planning, and budgeting. Students build their knowledge through practical sessions and real-world examples, working at a pace that suits their schedule.
As a guide, the total commitment is approximately 8 hours, spread across 2 days. This includes core materials, discussions, and practical tasks.
Who this course is for
This course would suit business owners, marketers, entrepreneurs, and professionals looking to build a solid foundation in digital marketing strategy.
Key Information
Topics covered
- Digital marketing fundamentals
- Understanding your audience
- Setting marketing objectives
- Choosing the right digital channels
- Campaign planning and budgeting
Learning Outcomes
By the end of the course, students should:
- Understand core digital marketing principles
- Be able to define clear marketing objectives
- Know how to choose the right digital channels for their brand
- Be able to build a basic digital marketing plan
