Digital Marketing
Strategy
(Short Course)
Course description
Course overview
A clear strategy is what turns digital marketing activity into real business results. This Digital Marketing Strategy short course will help you build an effective, measurable plan for your brand or business.
Led by an industry expert, this course introduces everything you need to develop and plan a digital marketing strategy from the ground up. Building a strategy allows you to focus your time and budget on the activities that matter most to your audience and your goals.
The course covers several key topics including setting marketing objectives, channel selection, campaign planning, budgeting, and measuring success. Students build their knowledge through practical sessions and real-world examples, working at a pace that suits their schedule.
As a guide, the total commitment is approximately 8 hours, spread across 2 days. This includes core materials, discussions, and practical tasks.
Who this course is for
This course would suit business owners, marketers, entrepreneurs, and professionals looking to plan and manage a digital marketing strategy. Some prior knowledge of digital marketing basics is helpful, and the Digital Marketing Foundations course is a good starting point.
Key Information
Topics covered
- Setting marketing objectives
- Choosing the right digital channels
- Campaign planning
- Budgeting and resource allocation
- Measuring and reviewing performance
Learning Outcomes
By the end of the course, students should:
- Be able to define clear, measurable marketing objectives
- Know how to choose the right digital channels for their brand
- Be able to plan a digital marketing campaign and set a realistic budget
- Be able to build a basic digital marketing plan
