Personal Branding &
Professional Communication
(Short Course)
Course description
Course overview
In today's professional world, your personal brand often precedes you. This Personal Branding & Professional Communication short course will help you understand how to build a credible, consistent personal brand and communicate it with confidence, through your words, your presence, and your online footprint.
Led by an industry expert, this course introduces everything you need to know to develop your professional presence, from defining your identity and value proposition to mastering verbal, written, and digital communication. Understanding personal branding is critical to career growth; it shapes how colleagues, clients, and employers perceive your value, and why they choose to trust, hire, or collaborate with you.
The course covers several key topics including personal brand identity and value proposition, the principles of effective professional communication, verbal and non-verbal communication, building an online presence (LinkedIn and social media), storytelling and the elevator pitch, and reputation management. Students build their knowledge through practical exercises, real world case studies, including African business and media leaders, working at a pace that suits their schedule.
As a guide, the total commitment is approximately 8 hours, spread across 2 days. This includes core materials, discussions, and practical tasks.
Who this course is for
This course would suit early-career professionals, entrepreneurs, job seekers, and corporate employees. It is a good fit for individuals looking to build confidence in how they present themselves professionally.
Key Information
Topics covered
- Personal brand identity and value proposition
- Principles of effective professional communication (clarity, consistency, courtesy, adaptability)
- Verbal, non-verbal, written, and digital communication
- Building an online presence (LinkedIn and social media)
- Storytelling and crafting your elevator pitch
- Reputation management and avoiding common branding pitfalls
Learning Outcomes
By the end of the course, students should:
- Define their personal brand identity and value proposition
- Apply the core principles of effective professional communication
- Communicate confidently across verbal, written, and digital channels
- Build and manage a credible online presence
- Craft a compelling elevator pitch and use storytelling to build influence
(Receive a certificate of completion)
