Social Media Strategy
& Content Strategy
(Short Course)
Course description
Course overview
Social media is one of the most powerful tools for building a brand today — but only with the right strategy behind it. This course will help you understand how to plan and execute content that builds engagement and grows your brand.
Led by an industry expert, this course introduces everything you need to know to develop a social media and content strategy that works. Understanding content strategy is critical to staying consistent, relevant, and connected with your audience across platforms.
The course covers several key topics including platform selection, content pillars, content calendars, storytelling for social media, engagement strategy, and trend awareness. Students build their knowledge through practical exercises and hands-on content planning, working at a pace that suits their schedule.
As a guide, the total commitment is approximately 8 hours, spread across 2 days. This includes core materials, discussions, and practical tasks.
Who this course is for
This course would suit content creators, entrepreneurs, marketers, and professionals looking to grow their brand's presence on social media.
Key Information
Topics covered
- Choosing the right social media platforms
- Building content pillars
- Creating a content calendar
- Storytelling and engagement strategy
- Staying relevant with trends
Learning Outcomes
By the end of the course, students should:
- Understand how to choose the right platforms for their brand
- Be able to build a content calendar and content pillars
- Know how to create engaging, on-brand content
- Be able to plan a consistent social media strategy
- Receive a certificate of completion
(Receive a certificate of completion)
